There were many companies toying with building digital editing software, but none really took hold.
Digital video cameras were still very new, and limited to standard definition. Now, imagine that, only with the CREATION side of media. It was a definite shift in how we consumed media. OK, do you remember a time before Internet connected cell phones? Now, try and remember how our daily lives changed when most everyone had one of these devices. And that requires sharing the most brief of history lessons. 1. Avid Media ComposerĪ large part of understanding one’s popularity is to examine WHY it’s popular. I don’t want any of you think I’m a paid shill, so I got clearanceįrom this guy… ya really gotta watch the video above to see.
And wouldn’t ya know it, we sell a heck of a lot of Avid and things that play with Avid…including Adobe, and Apple, for that matter. I also work for Key Code Media, who sells many of the tech solutions that I talk about on 5 THINGS. And that’s where we’ll start.īut before I start, I do need to set a disclaimer. NLE – Non linear editing – has been around for over 40 years, but it didn’t become common place in Hollywood – that is, being used for feature film and broadcast television – until the early 90’s.
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